Privacy Policy

This Privacy Policy applies to Dental Growth Lab, a service of I&I Technologies LLC ("we," "us," or "our"). We operate a patient acquisition consulting service for orthodontic practices. Our website is thedentalgrowthlab.com.

If you have any questions about this policy, email us at questions@thedentalgrowthlab.com.

Information you provide directly. When you fill out our audit request form, we collect: your first and last name, business name, email address, phone number, practice website, location, and answers to questions about your practice (monthly patient starts, current CRM, advertising spend, etc.).

Information collected automatically. When you visit our site, we automatically collect: your IP address, browser type and version, the pages you visit, time spent on the site, and referring URLs. This data is collected through cookies and analytics tools.

We use the information we collect to:

• Respond to your audit request and schedule a call
• Send you the practice growth audit we prepare for your business
• Follow up with you about our services
• Improve the content and performance of our website
• Run targeted advertising to reach orthodontists who may benefit from our services

We do not sell your personal information to anyone.

We only share your information with the third-party services we use to run our business. These are:

• GoHighLevel (GHL) — our CRM platform. When you submit the audit form, your contact information and form responses are stored in GHL and used to manage your contact record, schedule your appointment, and send follow-up communications. GHL Privacy Policy →
• Meta (Facebook / Instagram) — we use the Meta Pixel on our site to measure ad performance and show relevant ads to people who have visited our site. Meta may receive your IP address and behavioral data from your visit. Meta Privacy Policy →
• Google Analytics — we use Google Analytics to understand how visitors use our site (pages viewed, time on site, traffic sources). Google receives anonymized usage data. Google Privacy Policy →

We do not share your information with anyone else.

We keep your contact information and form responses in our CRM for as long as we have an active or potential business relationship with you. If you ask us to delete your information, we will remove it from our systems within 30 days.

Analytics data collected through Google Analytics is retained according to Google's standard retention settings (up to 26 months).

You have the right to:

• Request a copy of the personal data we hold about you
• Ask us to correct any inaccurate information
• Ask us to delete your data from our systems
• Opt out of marketing communications at any time by replying "unsubscribe" to any email we send

To exercise any of these rights, email us at questions@thedentalgrowthlab.com. We will respond within 10 business days.

Our site uses cookies and similar tracking technologies. Specifically:

• Analytics cookies — set by Google Analytics to track page views, sessions, and traffic sources
• Advertising cookies — set by the Meta Pixel to support retargeting and ad measurement

You can disable cookies in your browser settings, but doing so may affect how the site functions.

We may update this policy from time to time. When we do, we'll update the "Last updated" date at the top of this page. If the changes are significant, we'll make a reasonable effort to notify you. Continued use of our site after changes are posted means you accept the updated policy.

If you have questions about this Privacy Policy or how we handle your data, contact us at: